The right fragrance does more than smell good — it leaves an impression before you say a word. Our For Him edit gathers scents made for men: bold Middle Eastern ouds and ambers, fresh everyday wear, and warm evening blends, from five houses — Lattafa, Reef, Khadlaj, French Avenue and Bujairami.
Choosing a fragrance for him
Start with where he’ll wear it. Fresh citrus and aquatic notes suit the office and daytime; deeper oud, leather, spice and amber come alive in the evening. If he’s new to fragrance, a versatile woody-spicy scent is a safe first signature. If he already has favourites, explore the brands below — each house has its own character, and discovering a new one is half the fun.
Shop the men’s edit
Browse the full collection and explore each fragrance’s notes to find the one that fits.
Our five brands
- Lattafa — a family-run UAE fragrance house, rich in oud, amber, musk and spice.
- Reef — the Saudi house behind the numbered signature series, from fresh everyday wear to deeper evening blends.
- Khadlaj — a UAE perfume house blending Arabian oud, musk and bakhoor with French-style sprays.
- French Avenue — bold entry-luxury perfumes from Dubai’s Fragrance World, many at extrait de parfum strength.
- Bujairami — a Sydney-based house crafting affordable perfumes inspired by the style of luxury houses, plus original creations.